So Digital Billboard Ads Change With the Speed of Traffic Now
You hate creeping through traffic. But advertisers love it, because you’re a captured audience with plenty of time to consume sophisticated messages. If you’re zipping along, they have just a moment to pitch you burgers, or tires, or cloud services. In the days of yore—like, last year—that meant Mad Men had to choose between big visuals targeting leadfoots and text-heavy spots for the rush hour warrior. Digital billboards supplied with data from Internet services company Inrix lets them deliver both. For five weeks this summer, eight digital billboards along highways…
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